SOCIAL media, as the name suggests, is meant to be a social interaction among people, in which we create, share or exchange information in virtual groups or communities. True to its name, it had succeeded in generating a lot of buzz amongst various sections of the society. India is the second country in the world, only after the United States, to have crossed 100 million active users according to Facebook’s official announcement made on March 31, 2014. And, it already has a new figure in mind for India – 1 billion – almost the entire population of India!