IN 2011, in Davos, the World Economic Forum (WEF) hailed the birth of a new “asset class” – data. Going into raptures, they proclaimed data as the new oil. The WEF love for data has only grown with time. In 2019 it has declared that data is not merely oil, it is “super oil”: unlike the universe of oil, which is bound to the physical world and therefore finite, super oil or the data universe, is unbounded and growing exponentially. As long as machines can produce and consume ever larger amounts of data, the immaterial world of money and data can expand infinitely.